To turn trash into beautiful jewellery is a fantastic, environmental friendly way of showing artistic skills. Traditional and ecological at the same time providing employment for people living in slum - just like Weranna's likes it!
How The Poncho (yes, with capitals) and the accessories came to life? From the needles of one true handicraft lover in Finland. From the coincidence of meeting new people. From the genuine will to make change, stitch by stitch. Heidi tells her side of the design story.
Seeking significant social impact by empowering people through dignified work and expression of self. Combining the pursuit of beauty in the developed world with the pursuit of freedom and independence in the developing world.